Exploring the rise of finance-as-a-service in APAC

Quick Summary:

Southeast Asia and India’s first wave of fintechs was characterised by B2C products that provide consumers with easy access to financial services.

While demographic and macro factors favoured fintech adoption, a large part of this was also driven by venture funding.

Rewards and incentives, rather than the products alone, spurred end-user adoption.

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Article Details

Author / Journalist: Rensyn Hooi

Category: StartupsTechnology

Markets: SingaporeIndia

Topics: Community Fintech Cathay Innovation Consumer Legacy E27 Pro

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-20 @ 23:40:50 (4 days ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 985 words

Reading Time: 6 minutes read

Sentences: 2 lines

Sentence Length: 493 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 28068863

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Year Established: 2006

Headquarters: Singapore

News Last Updated: 2 days ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

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