Netflix will show generative AI ads midway through streams in 2026

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Subscribers can expect to start seeing the new types of ads in 2026, Media Play News reported.“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices.

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Article Details

Author / Journalist: Scharon Harding

Category: Technology

Markets: United StatesCanada

Topics: Tech Ads Netflix Streaming Generative ai AI

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-14 @ 20:48:54 (1 days ago)

News Timezone: GMT -5:00

News Source URL: arstechnica.com

Language: English

Article Length: 96 words

Reading Time: 1 minutes read

Sentences: 25 lines

Sentence Length: 4 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Ars Technica

News ID: 28719833

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